Do you have a Gerber Baby? Does everyone who sees your baby say that your baby should model? The 2014 / 2015 Gerber baby modeling contest and photo search is on now!
Gerber Baby Model Search 2014
Gerber is running a baby photo contest and winners may get up to $50,000.00 and a starring role in a national Gerber TV commercial. The contest is open right now and you can upload your baby’s picture for consideration. The baby model search is open to babies ages newborn to 3 years old with separate categories for each age group.
The Gerber baby is one of the most recognized images in the world – In 1928 Gerber held a contest to find a face to represent a baby food ad campaign. Artist Dorothy Hope Smith entered her simple charcoal sketch of a tousled-hair, bright-eyed cherub of a baby with endearing pursed lips.
The original contest was used for a promotion for a new product the company was launching. In 1928, the “Gerber Baby” sketch was introduced in an advertisement for the new product in the Good Housekeeping magazine. The world recognized sketch by Smith became the Fremont Canning Company’s official trademark in 1931. Fremont Canning later became the Gerber brand after a name change in 1941.
Even though the Smith sketch is still the companies logo, and has been for over 80 years, Gerber runs different ad campaigns nationally and holds still holds contests to find the perfect baby for their new ads.
So, do you think you have a Gerber Baby?
The contest is open for submissions now and parents have until the end of the month to upload photos of their child. Once all photos have been added, the contest will close to new baby pictures and voting will begin. Voting will go on through the end of the year. In January of 2014 a baby will be selected for the grand prize, casting in the TV commercial. There will also be prizes awarded to runner ups which include a gift card to Apple iTunes.
Here is the official prize list:
At the end of the entry period, a panel of judges will set out to find photos of children from birth to preschool age that demonstrate visual appeal, expressiveness and consistency with Gerber’s heritage. The child’s photo that best meets these criteria will be selected as the Grand Prize winner and the winning parent will receive a $50,000 cash prize (plus $15,000, which can be used for taxes associated with award acceptance) and their child will have an opportunity to appear in a future Gerber advertisement.
In addition to the Grand Prize winner, six Milestone winners will be selected from each Milestone category – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Toddler 2+. Fans of the Gerber Facebook page can vote once per Milestone category per day during the voting period, which will be announced on the Facebook page. Milestone winners will be determined based on Facebook fan votes.
Each Milestone category winner will win a 32GB Apple® iPad® with Retina display and Wi-Fi/cellular capabilities, an Apple® iPad®Smart Case® cover, and a $150 Apple®iTunes® gift card (total value $1,000), which can be used to download tools and games.
The baby photo contest includes milestone categories which are newborn, supported sitter, sitter, crawler, toddler, and toddler 2+. For each category there will be a winner which will get an iTunes prize.
See the official contest and get your baby entered! The contest is open to U.S. citizens and parents who enter their babies must be at least 18 years old and U.S. citizens. The company does this baby model search annually, usually at the end of the year with winners announced at the beginning of the new year.
Enter your baby today! You never know, that one snapshot of your child may be worth $50,000.00 and make your baby the next Gerber baby of 2014.